This is a General Motors Company ("GM") franchised dealership website.When you use this site, this GM dealer, GM and other third parties will have access to personal information you enter on this site and to information about your browsing activities on this site. The role of each such party is explained below, and links to (or information about how to obtain) the applicable privacy policy or privacy statement of each such party are provided on this page.
Please note: this GM dealer is independent of GM and will have its own privacy policy or privacy statement. Please contact the dealer or click on the link at the bottom of this statement for more information on its privacy practices.
When you indicate that you would like to receive more information about GM and its products, services or offers, your name, address, city, state, zip code, email address and telephone number will be provided to GM. In addition, if you buy or lease a GM vehicle from this GM dealer, the dealer may share information about your vehicle purchase (such as vehicle identification number (VIN), make, model, model year, date of purchase or lease and service history) with GM as the vehicle manufacturer in accordance with this dealership’s privacy statement provided below. For more information about how GM uses your information, please visit http://www.gm.com/privacy.
INFORMATION DIRECTED TO THIS GM DEALER FINANCIAL INSTITUTIONS
When you indicate that you would like to receive more information about this GM dealer and its products, services or offers, your name, address, city, state and zip code, email address and telephone number is collected by this GM dealer and treated in accordance with this GM dealer’s privacy statement.
When you complete a credit application on this site, the information you submit will be transferred by GM to this GM dealer and to the financial institutions listed on the credit application to allow such financial institutions to evaluate your credit eligibility on behalf of this GM dealer. The information you provide on your credit application will not be retained, stored or used by GM other than to transfer such information to this GM dealer and such financial institutions. The information you provide on your credit application will be treated in accordance with this GM dealer’s and such applicable financial institution(s)’ privacy statements. Please review this GM dealer’s privacy statement and the financial institutions’ privacy statement for more information on their respective privacy practices.
USE OF COOKIES AND OTHER TRACKING DEVICES BY THIRD PARTIES
Cookies placed or recognized on your computer’s website browser by third-party advertising companies on this or other websites are used in conjunction with web beacons at this website to evaluate online advertising or to tailor promotions and other marketing messages to you.
At this time, this website does not currently honor do no track signals from a website browser. However, you may refuse or delete cookies. Please refer to your browser Help instructions to learn more about cookies and other technologies and how to manage their use. If you elect to refuse or delete cookies, you will need to repeat this process if you use another computer, or change browsers. If you choose to decline cookies, some of the functionality of a website may be impaired.
This website adheres to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising (www.AboutAds.info). If you do not wish to receive personalized advertising or content from us while visiting this website, you may click on the AdChoices icon located at the bottom of the web site page or the Digital Advertising Alliance’s Opt-Out page www.AboutAds.info/choices.
Opting out of relevant advertising will not opt you out of all advertising, but rather only those advertisements that are personalized to you based on your interests and browsing activities.
LINKED SITES
This website may contain links to third-party sites not controlled by GM or covered by this Privacy Statement, such as those belonging to an independent product review site (i.e. Kelly Blue Book). We recommend that you check the Privacy Statement of other sites you visit before providing any personal information on those other sites.
CHANGES TO THESE PRIVACY POLICIES OR STATEMENTS
Any changes to the treatment of personal information collected on this site will be governed by the Privacy Statement or Policy of the collecting entity. Please review such collecting entity’s individual Privacy Policy or Statement for changes.
California Consumer Privacy Act (CCPA)
Supplemental Privacy Notice for California Residents
This supplemental privacy notice gives California residents additional information required by the California Consumer Privacy Act (the “CCPA”).
1. Your Rights
The CCPA provides California residents with specific privacy rights, including the right to receive a privacy notice, the right to know what information we have collected about you during the past 12 months, and the right to know what categories of personal information we have shared with third parties. CCPA gives California residents the right to opt-out of having their personal information sold1. CCPA also gives California residents the right to request deletion of your personal information.
This notice provides information about the categories of information that we collect from California residents generally, the sources of the information, the purposes for which we use the information, and the categories of third parties to whom we disclose the information for business purposes.
If you are a California resident, you may exercise your rights or authorize another person to act on your behalf by contacting us in one of the following ways:
Please note that we may need to verify your identity before we can fulfill your request. If you are exercising rights on behalf of another person, please be prepared to provide proof that you have been designated as an authorized agent. Also, please understand that these rights are subject to some limitations, such as when we are retaining data to comply with our own legal obligations.
1The CCPA provides California residents with specific privacy rights, including the right to receive a privacy notice, the right to know what information we have collected about you during the past 12 months, and the right to know what categories of personal information we have shared with third parties. CCPA gives California residents the right to opt-out of having their personal information sold. CCPA also gives California residents the right to request deletion of your personal information.
Category and Sources of Personal Information
Representative Data Elements
Purpose for Collecting and Sharing the PI
Categories of Third Parties to whom this type of Personal Information is Disclosed for a Business Purpose
Categories of Third Parties to whom this type of Personal Information is Sold
Information about Your Rights and Choices
Contact Information
We collect this type of information from:
You
Data elements in this category include:
Full name, nicknames or previous names (such as maiden names)
Mailing address
Previous mailing addresses
Email Address
Phone number
We use this type of information to identify you and communicate with you, including:
Digital Marketing Agencies working with the dealership, dealer group, and/or automotive manufacturers
Other third parties (including government agencies) as required by law, such as pursuant to legally binding subpoenas, court orders, and similar instruments.
We do NOT sell this information.
You can opt-out of having your contact information used for direct marketing. To do this, visit our Privacy Policy and Consumer Rights . We will also delete your personal information from our marketing analytics files or de-identify it, so that it cannot be associated with you. We will retain a record of your marketing choice.
We cannot delete the contact information associated with your transactions with us in all cases, as these are needed for our internal business purposes and to comply with law. We will retain your information in accordance with our records retention program and securely delete it at the end of the retention period.
Government-issued identification information numbers
We collect this type of information from:
You
Data elements in this category include:
Social security number
We use this type of information:
For our Everyday Business Purposes
For customer verification, credit and reference checks
We may disclose this type of information to our Service Providers and to:
Consumer reporting agencies
Other third parties (including government agencies) as required by law
We do not sell this this information.
We will delete these data elements upon request unless required for internal business purposes and/or to comply with law. We will retain your information in accordance with our records retention program and securely delete it at the end of the retention period.
Unique Identifiers
We collect this type of information from:
You, when you interact with our website using your devices.
You, when you create an account
Data elements in this category include:
Device type identifier (e.g. Desktop, Mobile)
Cookie ID, assigned when you visit a website for which CDK provides advertising and/or website services.
Account ID, created at sign-up (account-enabled websites only).
We use this type of information:
To identify you or your device, including to associate you with different devices that you may use
For record-keeping and reporting, including for data matching
For metrics and analytics,
To track your use of products, services, websites, including for ad delivery and personalization
For our Everyday Business Purposes.
Affiliates and Service Providers and to:
Third parties who assist with our information technology and security programs
Third parties who assist with fraud prevention, detection and mitigation
Lawyers, auditors, consultants and others who provide professional services to Acme
Other third parties (including government agencies) as required by law
We do not sell this information.
You may request to review the data we currently have associated with you. To do this, visit our Privacy Policy.
You may review your data, request that we do not sell the data, or even request that we delete the data. Please keep in mind the data is collected from website interaction and should you return to a website later we will begin collecting information again.
Transaction and Interaction Information
We collect this type of information from:
You, when you create an account (available only on selected websites)
Data elements in this category include:
Customer account name; vehicle “Price Watch” and “Save” history
Non-biometric authentication (password)
We use this type of information:
To fulfill our business relationship with you
For internal business purposes, such as training, reporting and analytics
For our Everyday Business Purposes
We may disclose this type of information to:
Third parties with whom we have joint marketing and similar arrangements
Lawyers, auditors, consultants and others who provide professional services
Other third parties (including government agencies) as required by law
We do NOT sell this information.
We cannot delete transaction data, as these are needed for our internal business purposes and to comply with law. We will retain your information in accordance with our records retention program and securely delete it at the end of the retention period.
Inferred and Derived Information
We create inferred and derived data elements by analyzing online and behavioral data. We collect this type of information from:
• You when you interact with our websites and advertising.
Data elements in this category include:
Propensities, attributes and/or scores generated by internal analytics programs and used for advertising and website personalization
We use this type of information:
To personalize content
To better understand you and to understand our customers generally
To design products, services and programs that delight our customers
For internal business purposes, such as quality control, training and analytics
For our Everyday Business Purposes
We may disclose this type of information to our Affiliates and Service Providers and to:
Third parties with whom we have joint marketing arrangements
Lawyers, auditors, consultants and others who provide professional services to us
Other third parties (including government agencies) as required by law
We do NOT sell this information.
You may review the data we currently have associated with you by locating the Privacy Policy.
You may review your data, request that we do not sell the data, or even request that we delete the data. Please keep in mind the data is collected from website interaction and should you return to a website later we will begin collecting information again.
Online & Technical Information
We collect this type of information from:
You and from your computer or devices when you interact with our platforms, websites and applications. For example, when you visit our websites, our server logs record your IP address and ot
her information.
Automatically, via technologies such as cookies, web beacons, when you visit our website or other websites.
Third parties, including computer security services and advertising partners
We also associate information with you using unique identifiers collected from your devices or browsers.
Data elements in this category include:
IP Address to determine general location (zip code)
Device characteristics such as form factor, OS, and browser info
Unique anonymized website user identifier
Browsing data such as website pages visited and actions taken
First Party Cookies
Third Party Cookies
Web beacons, clear gifs and pixel tags
We use this type of information:
For website content personalization
For system administration, technology management, including optimizing our websites and applications,
For information security and cybersecurity purposes, including detecting threats
For recordkeeping, including logs and records that maintained as part of Transaction Information
To better understand our customers and prospective customers and to enhance our Relationship Information, including by associating you with different devices and browsers that they may use
For online targeting and advertising purposes
For our Everyday Business Purposes
We may disclose this type of information to our Affiliates and Service Providers and to:
Service Providers, including to social media companies such as Facebook which use the data only to identify which of our customers use their platforms so that we can deliver ads to you on the platform
Ad Exchanges to allow delivery of ads tailored to your preferences
Lawyers, auditors, consultants and others who provide professional services to us
Other third parties (including government agencies) as required by law
We do NOT sell this information.
To request deletion of online targeting data [link to cookie policy]
You may review the data we currently have associated with you by locating the Privacy Policy.
You may review your data, request that we do not sell the data, or even request that we delete the data. Please keep in mind the data is collected from website interaction and should you return to a website later we will begin collecting information again.
Credit Application Information
We collect this type of information from:
You when you complete a credit application on the website
In addition to Contact Information, data elements in this category may include:
Social Security Number
Date of Birth
Residence type, monthly payment, and time at residence
Employment information, including current and former employers, occupation, monthly income, and time on job
We use this type of information:
For our Everyday Business Purposes
We may disclose this type of information to our Affiliates and Service Providers and to:
Third parties with whom we have joint marketing arrangements
Lawyers, auditors, consultants and others who provide professional services to us
Other third parties (including government agencies) as required by law
We do NOT sell this information.
You can review your credit application information. To do this, visit our Privacy Policy. We will also delete your personal information from our marketing analytics files or de-identify it, so that it cannot be associated with you. We will retain a record of your marketing choice.
We cannot delete the credit application information associated with your transactions with us in all cases, as these are needed for our internal business purposes and to comply with law. We will retain your information in accordance with our records retention program and securely delete it at the end of the retention period.
Additional Disclosures for Large Businesses
[IF APPLICABLE: Include statistics related to consumer rights requests as required by CCPA for businesses that process PI pertaining to more than 4 million consumers]
[1] Personal information of children under 16 cannot be sold without affirmative consent. CDK Digital does NOT sell any personal information, including that of children under the age of 16.
[2]Everyday Business Purposes encompasses the Business Purposes (as defined in the CCPA) and following related purposes for which personal information may used:
To provide the information, product or service requested by the individual or as reasonably expected given the context in which with the personal information was collected (such customer credentialing, providing customer service, personalization and preference management, providing product updates, bug fixes or recalls, and dispute resolution)
For identity and credential management, including identity verification and authentication, system and technology administration
To protect the security and integrity of systems, networks, applications and data, including detecting, analyzing and resolving security threats, and collaborating with cybersecurity centers, consortia and law enforcement about imminent threats
For fraud detection and prevention
For legal and regulatory compliance, including all uses and disclosures of personal information that are required by law or for reasonably needed for compliance with company policies and procedures, such as: anti-money laundering programs, security and incident response programs, intellectual property protection programs, and corporate ethics and compliance hotlines,
For corporate audit, analysis and reporting,
To enforce our contracts and to protect against injury, theft, legal liability, fraud or abuse, to protect people or property, including physical security programs
To de-identify the data or create aggregated datasets, such as for consolidating reporting, research or analytics,
To make back-up copies for business continuity and disaster recovery purposes, and
For corporate governance, including mergers, acquisitions and divestitures.
Inferred and Derived Information
CDK collects a limited set of data based on user interaction with a website with the intent of using the
same data to personalize website experiences and target advertising that matches user interests. The
kinds of data collected includes, but is not limited to, website visits, areas of interest and time
spent on the website, IP address to determine location, platform type and referring pages.
Under the California Consumer Protection Act, you have a right to request access to and control over
data collected by CDK for the purposes named above.
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